Terms of Service

These terms govern your use of this website and your interactions with Mike Croft, trading as MGGA. They do not replace a signed client agreement, proposal or statement of work.

1. Acceptance of these terms

By accessing or using this website, submitting an application, or booking a call, you agree to these terms. If you do not agree, do not use the website. If you act for a company or other organisation, you confirm that you have authority to act for it.

2. Business audience

The website and services are intended for ecommerce businesses and authorised business representatives. They are not directed at consumers purchasing services for wholly personal purposes or at anyone under 18.

3. Website information and calls

Website content, videos, calculators, audits, examples and calls provide general business and marketing information. They are not legal, tax, accounting or investment advice. A submitted application or booked call does not require either party to enter a commercial relationship.

We may accept, decline, reschedule or cancel a call, or decline to provide services, at our reasonable discretion. Please provide accurate information and give reasonable notice if you cannot attend.

4. Client services require a separate agreement

Any Google Ads management, consulting, audit, creative, feed, landing-page, measurement or related paid service will be governed by a separate written proposal, statement of work or agreement. That document will set the applicable scope, fees, payment terms, responsibilities, access, term, termination and any service-specific commitments. If it conflicts with these website terms, the signed client agreement controls for the relevant services.

5. No guaranteed advertising result

Advertising outcomes depend on factors outside our control, including your offer, pricing, inventory, website, market, tracking, data quality, creative, competitors, customer behaviour and decisions made by Google or other platforms. Examples, case studies and past results illustrate prior work and do not guarantee any particular revenue, return on ad spend, profit, ranking, cost, lead volume or timeframe.

Any guarantee stated on the website applies only if it is expressly repeated and defined in a signed client agreement, including its measurement method, conditions and remedy.

6. Third-party platforms

The website and services may depend on Google, Meta, Shopify, Merchant Center, analytics, attribution, CRM, video, calendar, hosting and other third-party systems. Their own terms and policies apply. We are not responsible for outages, suspensions, policy changes, algorithm changes, disapprovals, data loss or acts of those providers, although a client agreement may describe how we will respond operationally.

7. Your responsibilities

You agree to:

• Provide accurate, current and complete information.
• Use the website lawfully and not attempt to disrupt, reverse engineer, scrape at scale, probe or gain unauthorised access to it.
• Have the rights and permissions needed for any information, accounts, assets, customer data or instructions you provide.
• Not send confidential, special-category or unnecessary personal data through the public application form.
• Review important business decisions and platform changes using your own judgement and professional advisers where appropriate.

8. Intellectual property

The website, videos, copy, frameworks, graphics, audits, calculators, methods and other materials are owned by or licensed to Mike Croft unless stated otherwise. You may view and use the website for your internal evaluation of MGGA's services. You may not copy, republish, sell, license, modify, distribute or commercially exploit any substantial part without prior written permission.

Third-party names, logos and trademarks belong to their respective owners. Their appearance does not imply endorsement unless expressly stated.

9. Confidentiality

The public website is not a confidential channel. Confidentiality obligations relating to a client engagement arise only under an applicable written agreement or an express written confidentiality commitment.

10. Privacy

Our Privacy Policy explains how personal information is collected and used. By using the website, you acknowledge that policy.

11. Availability and changes

We may change, suspend or withdraw any part of the website without notice. We do not promise that the website will always be available, uninterrupted, secure or free from errors. We may update these terms by publishing a revised version and date.

12. Disclaimer

To the fullest extent permitted by law, the website is provided on an "as available" basis. We exclude implied warranties concerning accuracy, fitness for a particular purpose and non-infringement where they may lawfully be excluded. Nothing in these terms limits any right or liability that cannot legally be limited.

13. Limitation of liability

To the fullest extent permitted by law, we will not be liable for indirect or consequential loss, loss of profit, revenue, business, opportunity, anticipated savings, goodwill or data arising from use of the public website or reliance on its general content.

Our total liability arising from the public website, excluding liability that cannot lawfully be limited, will not exceed £100. Liability relating to paid client services will instead be governed by the applicable signed client agreement.

Nothing excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.

14. Links and third-party content

Links to third-party websites are provided for convenience. We do not control or endorse their content and are not responsible for their availability, security, accuracy or practices.

15. General legal terms

If any provision is found invalid or unenforceable, the remaining provisions continue in effect. A failure to enforce a provision is not a waiver. No person other than you and Mike Croft has a right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

16. Governing law

These terms and any non-contractual dispute arising from them are governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction, except where mandatory law requires otherwise.

17. Contact

Questions about these terms can be sent to:
Mike Croft, trading as MGGA
mike@mgga.agency