This is why, when you increase spend, revenue doesn't increase and ROAS drops. I rebuild your account around one number: new customer revenue from cold traffic.
I'm not an agency. I work as an integrated Google Ads specialist, like a senior in-house hire.
Free 20-minute audit, screen-share, your real numbers. Nothing to buy on the call.
Right now I only take on ecommerce stores doing $50k+ a month, because that's where this service pays for itself. When you cross that line, come straight back.
DM me "GIFT" on InstagramI'll send you a free breakdown built for your store to help you get new customers in the meantime.
If I can't diagnose what's holding you back in 20 minutes, I won't waste three months of your time.
I built Echo Water on Google from the ground up. Excluded all customer lists, warm traffic, brand searches, and anyone searching for Gary Brecka specifically. Every dollar went to ice-cold new customers only.
I ran Google Ads for Prestige Labs before Alex sold the company. Manual Shopping. Full account control. Real new-customer acquisition: the same system I use for every brand I take on.
Gary Brecka and Alex Hormozi trusted me with their spend. Your account won't be the hard one.
Enter your numbers. See what your Google Ads account is actually doing.
Google blends returning buyers into every ROAS it shows you. The numbers below count first-time customers only.
117,000+ first-time customers, with every returning buyer, customer list and warm search excluded from the count. Up 43% on the previous 365 days ($6.1M → $8.7M).
Cold Google campaigns produced more than 93,000 first-time purchases at a 2.69 new-customer ROAS. New-customer revenue increased 95%.
Google Ads generated almost 75,000 first-time purchases at a 2.75 new-customer ROAS. New-customer revenue increased 59%.
Google Ads generated more than 75,000 first-time purchases at a 2.64 new-customer ROAS. New-customer revenue increased 27%.
Four brands across four separate 365-day windows, with one rule applied everywhere: if the buyer isn't brand new, the revenue doesn't count. Campaign names blurred because these are live client accounts.
You work directly with the person auditing your account, setting the growth strategy, and reviewing what gets tested next. There is no sales handoff between diagnosis and execution.
Seven years and $80M+ in managed spend means the work goes beyond changing bids. I separate new-customer performance from platform ROAS, then audit the account, Shopping visibility, creative messaging and landing-page experience to find what is actually stopping growth.
Scaling new customers on Google is a creation problem, not a platform problem. Cold traffic needs different messaging, landing pages and creative than warm traffic, and finding what converts takes testing volume no agency model can produce. Here's the first 30 days:
Full audit, then slash branded waste. Spend going to branded and warm traffic was never growing your business.
Manual Shopping built around your top sellers. Customer lists, remarketing and branded keywords all excluded.
New traffic remarketed across YouTube and Display, so your brand follows them until they're ready to buy.
Product segmentation dialed in. I test which angles, channels and SKUs scale hardest.
The creation engine keeps feeding your account with new angles, assets, titles and landing pages to test against cold traffic.
I restructure your campaigns around net-new customers. If the numbers don't go up, you owe nothing. No other operator offers this, because most can't prove what they're actually doing for new acquisition. I can.
20 minutes, free, no pitch. Your real numbers, and a clear picture of what fixing branded waste could mean for your revenue.
Book a Free 20-Minute Account Audit